Bena’imim - an educational project

This is a conceptual branding project, created as part of a design course. It imagines the first LGBTQ+ senior living community in Israel a safe, inclusive, and emotionally attuned space for aging with pride. Though fictional, the project addresses a very real need: to create a home where one can grow old within a community that understands their history, identity, and desire for connection. It’s about dignity, continuity, and the radical idea that growing old should never mean growing invisible.